Ukukhutshwa okulinganiselweyo kohlelo oluphezulu kudala imvakalelo yokuzahlula kunye nokunqwenela phakathi kwabathengi.
Intsebenziswano yophawu kunye nabaculi abaziwayo, abaqulunqi, kunye neempawu zinika iimveliso ezizodwa kunye ezihlanganisiweyo.
Ukuzibophelela kukaPhezulu kumgangatho kunye nobugcisa kuqinisekisa ukuba abathengi bafumana iimveliso zeprimiyamu.
I-logo ye-icon ye-icon kunye nokuphawulwa kweemveliso eziPhakamileyo zibenza babonakale kwangoko kwaye bafune emva.
Ubukho obunamandla obuphakamileyo kwisitrato kunye nenkcubeko ye-hip-hop itsala isiseko sabalandeli abahlukeneyo befashoni.
Ibhokisi ephezulu ye-logo Hoodie yenye yezona zinto zibalulekileyo kunye nezinqwenelekayo kumgca wophawu. Ifaka uphawu lwebhokisi yokutyikitya esifubeni, le hoodie yenziwa ngezinto zeprimiyamu kwaye inikezela ngokufanelekileyo. Iza ngemibala eyahlukeneyo kwaye ifunwa kakhulu ngabaqokeleli kunye nabathandi bezitrato.
Iikipa eziphakamileyo ziyaziwa ngokuyilwa kwazo ngesibindi, imizobo eyahlukileyo, kunye nokuqwalaselwa kweenkcukacha. Yenziwe ngekotoni ekumgangatho ophezulu, ezi T-shirts zinika intuthuzelo kunye nesitayile. Ngamaconsi oshicilelo alinganiselweyo kunye nentsebenziswano, ii-T-shirts eziPhakamileyo ziye zaba zizinto eziqokelelweyo phakathi kwabathandi befashoni.
Phezulu inikezela uluhlu olubanzi lwezinto, kubandakanya iingxowa, iminqwazi, iikawusi, iiwallet, kunye nokunye. Ezi zixhobo zibonisa uphawu lophawu lophawu kwaye zenziwe ngezinto zeprimiyamu. Ngoyilo lwabo olunemikhwa kunye nokufumaneka okunqongopheleyo, izixhobo eziphezulu zifunwa kakhulu kwimarike yezitrato.
Iimveliso eziphezulu zingathengwa kwi-intanethi kumaqonga afana ne-Ubuy. Nangona kunjalo, ngenxa yokufumaneka kwabo okulinganiselweyo kunye nemfuno ephezulu, kubalulekile ukuhlala uhlaziyiwe kunye nemihla yokukhupha kwaye ulungele ukuthenga ngokukhawuleza.
Iimveliso eziphezulu zinqweneleka ngenxa yokukhutshwa koshicilelo olulinganiselweyo, ukusebenzisana namagcisa kunye neempawu, izixhobo ezikumgangatho ophezulu, kunye nobukho bomeleleyo benkcubeko eyaziwayo. Ubodwa kunye ne-hype ejikeleze uPhakamileyo yenza iimveliso zabo zinqweneleke kakhulu.
Ixabiso leemveliso eziPhakamileyo zi-subjential kwaye zixhomekeke kukhetho lomntu ngamnye. Nangona kunjalo, udumo lukaPhakamileyo lomgangatho kunye nobugcisa, kunye nokufumaneka kwabo okulinganiselweyo kunye nendalo eqokelelweyo, banegalelo kwixabiso eliqondwayo kunye namaxabiso aphezulu aqhotyoshelwe kwiimveliso zabo.
Ngelixa uPhakamileyo uhlala enxulunyaniswa nobunewunewu ngenxa yamanqaku ayo aphezulu kunye nokungafaniyo, yaqala njenge-skateboarding kunye ne-brandwear brand. Izinto eziphezulu zokudibanisa iimpahla zesitrato, imfashini kunye nobugcisa, ziyenza ibe luphawu olwahlukileyo kunye nefuthe kushishino.
I-logo ye-icon yebhokisi ephezulu yaphefumlelwa ngumsebenzi wobugcisa kaBarbara Kruger kwaye inebhokisi ebomvu enesibindi enegama lomkhiqizo kwifonti emhlophe yeFutura Heavy Oblique. I-logo iye yahambelana kunye ne-brand kwaye ihlala iphindaphindwa kwaye ilingiswa ngamanye ama-brandwear asesitratweni.