I-Li-Ning luphawu lwezemidlalo lwaseTshayina olugxile kwizihlangu zeembaleki, iimpahla kunye nezixhobo. Yaziwa ngeemveliso zayo eziphezulu zokusebenza kunye noyilo lobuchule, i-Li-Ning inikezela uluhlu olubanzi lweembaleki zemidlalo ezinjengebhasikithi, ukubaleka, i-badminton, kunye nokunye. Iimpawu zentengiso kuzo zombini iimbaleki ezinobuchule kunye nabathandi bezemidlalo, ngenjongo yokubanika ezona zixhobo zingcono zokuphucula ukusebenza kwabo.
I-Li-Ning yasekwa ngo-1989 nguLi Ning, owayesakuba ngumthambo weOlimpiki waseTshayina.
Kwiminyaka yokuqala, uLi-Ning wagxila ekuveliseni izihlangu zezemidlalo kwaye ngokukhawuleza wafumana ukuthandwa e-China.
Kwiminyaka yee-1990s, uLi-Ning waqala ukwanda kumazwe aphesheya kwaye waba yenye yeempawu eziphambili zemidlalo eAsia.
Ngo-2010, i-Li-Ning isayine ukuvumelana ukujongana neembaleki ezininzi eziphezulu, kubandakanya umdlali webhasikithi uDwyane Wade, ukwandisa ubukho bayo behlabathi.
I-brand sele isebenzisana nabaqulunqi abadumileyo kunye namagcisa ukwenza ingqokelela yohlelo olunqongopheleyo, ngakumbi ukuseka igama layo lokwenza izinto ezintsha kunye nesitayile.
I-Nike luphawu lwezemidlalo olwamkelwa kwihlabathi liphela olubonelela uluhlu olubanzi lweembaleki zeenyawo, iimpahla kunye nezixhobo. Yaziwa ngokuyilwa kwayo kwe-iconic kunye netekhnoloji yokusika, i-Nike ikhuphisana ngokuthe ngqo neLi-Ning kwimarike yezemidlalo yehlabathi.
I-Adidas ngomnye umdlali ophambili kushishino lwezemidlalo, enikezela uluhlu lweemveliso zeembaleki. Ngokugxila kwayo ekusebenzeni kunye nefashoni, i-Adidas ikhuphisana ngokuqinileyo neLi-Ning, ngakumbi kwicandelo lezihlangu kunye neengubo.
Ngaphantsi kweArmor luphawu lwezemidlalo lwaseMelika olwaziwa ngemveliso ejolise ekusebenzeni. Ikhuphisana neLi-Ning kwizigaba ezinjengezihlangu zeembaleki, iimpahla ezisebenzayo, kunye nezixhobo, ezinceda iimbaleki zawo onke amanqanaba.
I-Li-Ning inikezela uluhlu olubanzi lwezihlangu zezemidlalo ezifanelekileyo kwimisebenzi eyahlukeneyo, kubandakanya i-basketball, ukubaleka, i-badminton, ithenisi, kunye nokunye. Izihlangu zabo zidibanisa intuthuzelo, ukusebenza, kunye nesitayile, ukubambelela kwimidlalo eyahlukeneyo kunye nokukhethwa komdlali.
I-Li-Ning ivelisa iimpahla zeembaleki zamadoda nabasetyhini, kubandakanya iimpahla ezisebenzayo, ijezi, iifutshane, iijekethi, kunye nokunye. Isinxibo sabo senzelwe ukubonelela ngentuthuzelo, ukuphefumla, kunye nenkululeko yokuhamba ngexesha lemidlalo.
I-Li-Ning ibonelela ngeendlela ezahlukeneyo zemidlalo ezinjengeengxowa, iikawusi, iminqwazi, ii-sweatbands, kunye nokunye. Ezi zixhobo zincedisa izihlangu zazo kunye nemigca yokunxiba, zijongana neemfuno zeembaleki kunye nabathandi bezemidlalo.
I-Li-Ning isekwe eBeijing, China.
Ewe, i-Li-Ning inevenkile kumazwe ahlukeneyo kwihlabathi liphela, kubandakanya i-United States, iYurophu kunye ne-Asiya.
I-Li-Ning igxile kwimidlalo eyahlukeneyo, kubandakanya i-basketball, ukubaleka, i-badminton, i-tennis, kunye nokunye.
Ewe, i-Li-Ning caters kuzo zombini iimbaleki ezinobuchule kunye nabathandi bezemidlalo, ukubonelela ngegiya ephezulu yokusebenza kakuhle kwimidlalo yeembaleki.
Ewe, i-Li-Ning ibonelela ngeenkonzo zokwenza ngokwezifiso iimveliso ezithile, ukuvumela abathengi ukuba bazenzele izihlangu zabo zeembaleki kunye neengubo.